Crafting Corporate Connections Through Flowers
We spent six years discovering that successful business gifting isn’t about flawless arrangements—it’s about grasping the subtle craft of professional relationships and timing that truly matters.
How We Solved the Corporate Gifting Puzzle
In 2019, a recurring frustration from corporate clients stood out: "Lovely flowers, but they show up after the meeting." That moment made us see that we weren’t just arranging blooms—we were shaping moments that can influence professional ties.
The Timing Revolution We Stumbled Into
Our breakthrough emerged when a worried client in 2023 needed arrangements delivered to align with a meeting moved up by three hours. Instead of calling it impossible, we developed what we now call "flex-timing"—designs that look perfect whether they arrive at 9 AM or 2 PM.
"Now we craft arrangements with multiple 'peak moments' across the day, so your flowers never seem to be waiting."
Our Problem-Solving Process
We refined this approach after seeing too many well-meaning gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned the hard way when a client's congratulatory arrangement arrived during a tough restructuring announcement. Now we ask the questions florists often skip: What’s happening in your business right now? What’s the mood you want to convey?
Recent example: A client wanted to celebrate a partnership, but mentioned their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, a completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that people can’t maintain become awkward within days. We learned to design for real office conditions—air conditioning, shifting light, busy receptionists who might forget to water.
Our "office-hardy" selections include flowers that dry gracefully rather than wilt dramatically, and arrangements that look intentional even if they aren’t perfectly cared for after a busy week.
The Follow-Through Innovation
We found that the true impact happens after delivery. A client noted visitors asking about their flowers weeks later, still looking fresh. That’s when we realized we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We’re not your typical florists, and that’s likely why our method works. Our backgrounds in business consulting and hospitality management taught us to view gifting as relationship strategy, not mere decoration.
Jaya Rao
Lead Design Curator
Former hospitality manager who noticed how flowers shape guest experiences in luxury settings. Jaya brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Arun Kapoor
Client Relations Director
Began in business consulting before realizing that successful partnerships often hinge on thoughtful gestures that many companies misinterpret. Arun specializes in timing, cultural nuances, and the subtle craft of business relationship building through meaningful gifts.
